Welcome to our Faith Driven Consumers Education Centre 😇
Hello! It’s great to see you.
Hint: It’s all about faith compatibility!
Faith Driven Consumers Choose Brands That Respect Their Christian Values ⛪
Consumers expect more from brands than ever before—and a key element of these expectations is that brands will reflect and respect their values. This round of data from our national survey of Faith Driven Consumers shows what this market segment seeks-and-expects-from brands. This faith-driven cohort, representing 41 million U.S. adults who spend $2 trillion annually, is a lucrative but largely untapped demographic, one far more likely to make spending decisions according to a biblical worldview. Our survey data shows that Faith Driven Consumers care about the values that brands exhibit. They actively seek brands that will welcome their Christian values—or at least respect them—and they are willing to ally with those that do.
Faith Driven Consumers Key Findings 🔎
- 84% of Faith Driven Consumers are more likely—50% much more likely—to do business with a company that is more faith-compatible than its competitors, compared to 59% of Christians overall.
- 87% of Faith Driven Consumers are more likely—56 percent much more likely—to do business with a brand that actively promotes their Christian values, compared to 58% of Christians overall.
- 86% of Faith Driven Consumers are more likely—54% much more likely—to do business with a brand that welcomes their Christian values more than its competitors, compared to 58% of Christians overall.
- 86% of Faith Driven Consumers are more likely—53% much more likely—to do business with a brand that welcomes them and acknowledges their values equally to other groups and their values, compared to 63% of Christians overall.
- 84% of Faith Driven Consumers are more likely—45% much more likely—to do business with a company that is recommended by a Christian organization. 54% of Christians overall are more likely.
- 79% of Faith Driven Consumers are more likely—45% much more likely—to do business with a brand that advertises directly to them. 50% of Christians overall are more likely.
- 73% of Faith Driven Consumers are more likely—45% much more likely—to support a brand being persecuted for its Christian values. 46% of Christians overall are.
- 72% of Faith Driven Consumers are more likely—39% much more likely—to do business with a brand that stops opposing their Christian values, compared to 49% of Christians overall.
These findings are consistent with a recent consumer study by the public relations firm Edelman which identified six dimensions of sharing that people expect from brands—with “shared values” ranking as the highest unmet demand among people. In addition, more than 90% of respondents reported desiring to do business with brands that share their beliefs.
Faith Driven Consumers Are Motivated by Their Relationship with God 👑
A key motivating force in the lives of Faith Driven Consumers is the idea of whole-life stewardship. As Christians, they believe that God is not only entitled to 10 percent of their income—the biblical one-tenth, or tithe—but that God also cares about how well they steward the other 90 percent. This includes discretionary spending on consumer brands. In a nutshell: every choice matters.
Faith Driven Consumers Faith Impacts Their Shopping Decisions 🛍
Personal Faith and Purchasing Decisions: An astounding 94% of FDC say their faith has a major influence (8-10 on a 10-point scale) on their day-to-day consumer choices, such as where they shop and what they buy. That’s compared to 40% of Christians overall. Nearly half of Faith Driven Consumers—49 percent—rate their faith’s influence on buying decisions as a 10-out-of-10, compared to 13% of Christians overall.
Faithful Life: 79% of FDC believe their buying decisions are an important way of living out their faith in daily life, compared to 41% of Christians overall.
Position in the Marketplace: 73% of FDC report that they have different consumer needs than the market at large. Only 47% of Christians overall feel the same. 21% of Faith Driven Consumers feel their needs are “totally different” than the overall market, compared to just 7% of Christians.
Not Welcome: 89% of FDC would like to see the consumer marketplace do more to acknowledge, welcome and provide for them as Christians. 59% would like to see the marketplace do a lot more. 57% of Faith Driven Consumers feel that the current consumer marketplace doesn’t adequately acknowledge, welcome and provide for them as Christians.
Faith Driven Venture Capital’s Investment and Venture Focus 🎯
Starting in 2007 in Toronto, Faith Driven Venture Capital™ has spent 14 years studying the psychographic characteristics of what influences and motivates Faith Driven Consumers in their purchasing decisions. We use this data to help find the best product/market fit for our anointed Faith Driven Portfolio, Faith Driven Ventures, Faith Driven Entrepreneurs and our Faith Driven Investors. We’re answering the Call of God on our life and invite you to partner with us to His praise, glory and honor. 🙏🏻
If you’re a Faith Driven Investor and would like to discuss investing in faith driven ventures with us then please fill-out the form below and a representative of Faith Driven Venture Capital™ will contact you shortly.
Faith Driven Consumer Research: AmericanInsights.org